OUR STORY

Backstage Commerce Inc. is a Canadian based importer and manufacturer of professional hair beauty products, operating in global markets. Always striving to be first to market with differentiating innovative solutions, we source the most cutting edge answers from suppliers ahead of the curve. Reaching out to over a million stylists in North America alone through a network of established distributers, our team boasts collectively over 65 years of experience in the professional beauty industry, thus giving us an appreciation of the creativity and artistry of our end user, the stylist, to better serve them and their needs.

OPERATING PRINCIPLES

“Quality & Ethics Cannot Be Delegated”

 Corporate Concepts to Live by: 

  1. Create Constancy of Purpose (People want to know why and what they are  working for) 
  2. Everybody Wins (Nothing must be at the expense of someone or something else) 
  3. Design Quality In (Defective quality takes the same amount of time and effort) 
  4. Continuous Improvement (Nothing ever stays good enough) 
  5. Joy in Work (Institute accomplishment and contribution) 
  6. Institute Leadership (Recognize initiative, contribution and cooperation) 
  7. Drive Out Fear (Cultivate and build trust) 
  8. Training for Skills (Learn more about what you love about your work) 
  9. Accomplish the Transformation (All out, Make it happen) 
Our main focus is to support our clients through the creation of shared expertise.
Jonathan Morello
Founder

OUR TEAM

ADMINISTRATION

Jonathan Morello
CEO/President founder
Elisa Donato
executive assistant/receptionist
MEGHAN FLYNN
hr/office manager
Behnam Nikkhah
Purchasing director

FINANCE

AHMED Mostafa
director of financial information
samuel gibeault
Accounting assistant
Kiana de bordes
Order Entry

MARKETING

Nidish Padinjareveetil
Category manager, digital
Clint Bonville
Brand Manager/West
Andrea Donato
PR, Marketing coordinator
NANAKO YANAI
Lead graphic artist
Linda Loureiro
Brand Manager/East

EDUCATION

MARIO THEORET
director of education
Eve Vadnais
Spa & Beauty Technician
Lakme TECHNICAL and artistic team
Alterego italy TECHNICAL and artistic team

CUSTOMER SERVICE

Stacy Taylor
Lead Customer service
Samantha Miville-Deschenes
Customer Service

WAREHOUSE & LOGISTICS

Michael Hayduk
Logistics Manager
Antoine rabeau daudelin
Warehouse